Flutter-owned FanDuel Group has agreed to an exclusive multi-year content partnership with sports media network Boardroom.
The deal will see FanDuel become Boardroom’s exclusive sports betting, fantasy, horseracing, gaming, casino and poker partner.
The collaboration will utilise FanDuel and Boardroom’s combined audiences, with content broadcast across web, video, audio, editorial and social media platforms.
The two companies will collaborate to create a show later this year. It will feature a weekly section of the “Boardroom Breakers” newsletter, which will display FanDuel’s latest odds, data, content and promotions.
In addition, both parties will collaborate on social media giveaways and other initiatives around sporting events, including odd boosts and fantasy contests.
“Content creation has always been a focal point for us as we bring our other premier real money gaming products to customers across the US,” said Mike Raffensperger, chief marketing officer at FanDuel Group.
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