Playtika has announced that it will largely suspend its new game development pipeline until the ROI on new games becomes “economically viable”.
The news was elaborated on in the company’s FY22 earnings call, where Playtika’s president and CFO Craig Abrahams outlined the decision against an “evolving” industrial landscape.
Abrahams said the decision was made as part of a wider project, with the aim of aligning “the company’s expense profile with revenue trends”, much of which has involved actively managing costs and streamlining the company at all levels.
the company said that it would be freezing new development until roi becomes “economically viable”
“Based on the current marketing environment, we made the decision to temporarily suspend our new game development pipeline until the ROI for new games is economically viable,” said Abraham. “In terms of the new game pipeline, the mathematics around marketing just doesn’t work right now.”
The announcement follows December’s news that ..