Bayes Esports has become the exclusive match data provider for major tournaments such as ESL Pro Tour through an expanded partnership with ESL FACEIT Group (EFG).
Under the terms of the strategic match data partnership, which runs until 2025, Germany-headquartered Bayes Esports now has the rights for several esports leagues, tournaments and events hosted by EFG, comprising all ESL Pro Tour in Counter-Strike: Global Offensive (CS:GO) competitions, ESL Impact and FACEIT Collegiate CS:GO Tournaments, and all of EFG’s Dota 2 properties.
The partnership is an expansion of previous deals, with the two parties claiming the development of match data infrastructure is necessary for esports to reach its full potential.
Both businesses will establish a dedicated team to innovate in the space of data-driven content creation and EFG will gain access to the existing technological product portfolio of Bayes Esports. The partners said they will also continue to collaborate on best-in-class practices to protect the integrity of esports, which includes the use of Bayes Esports’ integrity market monitoring and rightsholder protection.
Martin Dachselt, chief executive and managing director of Bayes Esports, said: “Besides being a great sign for us that shows that we are on the right track and that what we are doing is catching on with the industry’s most important players, it’s also a clear statement towards the grey market of the esports data industry.
“With the leader in competitive games and esports and data from over 12,000 matches by our side, we can move forward and continue to shape esports around official data, ensure the integrity of its biggest events and give those that hurt the long-term development of this industry through improper offerings no quarter.”
The partnership will include new data-driven Bayes Esports brand integrations in broadcast segments and at live events. Bayes will also develop data-driven and automated content-creation solutions for EFG and its partners, including the “Project V” tool that automatically synchronises video and data to create content such as highlight clips that can be posted on social media.
Bernhard Mogk, senior vice-president of global business development and commercial strategy at EFG, said: “Over the last couple of years, we were able to establish uniform industry standards for official data together with Bayes Esports. Because of our joint initiatives, we are at the forefront of preserving and promoting integrity in esports.
“We are excited to continue our long-term strategic partnership and to keep on innovating in the area of data-driven content solutions to create additional value that will contribute to the long-term commercial sustainability of the entire ecosystem.”
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