Cyprus-based operator Parimatch has rebranded to Parimatch Tech, in a move designed to increase focus on its B2B marketing and technology solutions.
It added that through the rebrand, it believed it could secure greater brand awareness among prospective partners for its technology solutions offering.
“Becoming Parimatch Tech is a natural step for us as a company, and formalises and reflects our technological transformation,” Parimatch co-chief executive Maksym Liashko said. “It is a sign of the maturity of our company internally, and we are pleased to share this news with both the public and our partners.
“While there are many challenges laying before our industry and ambitious targets for us to meet, Parimatch Tech is confident in its ability to continue to modernise and improve the gaming and entertainment industry across the world.”
The operator said the move would highlight its “technological transformation”, from its formation as a retail bookmaker in Ukraine in 1994 to its g..