Flutter Entertainment’s Stars Casino and Fox Bet brands have launched in Michigan, while the roll-out of PokerStars marks the beginning of online poker in the state.
The brands are licensed through a deal with the Odawa Casino in the Northern part of the state, which is operated by the Little Traverse Bay Bands of Odawa Indians.
The three brands will be integrated to allow customers to access all products via a single account.
“The key differentiators for us have always been our valued partnership with the Fox Corporation and the strength of our industry leading Fox Bet Super 6 product combined with the PokerStars business and we plan to lean into these unique assets as we launch in Michigan,” Kip Levin, Fox Bet chief executive, said.
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