Swedish online trade association Branscheforenigen för Onlienspel (BOS) has argued many recommendations in the country’s Gambling Market Inquiry (Spelmarknadsutredningen) puts verticals with the lowest channelisation rates at further risk of losing out to unlicensed operators in its consultation response.
However, BOS also welcomed certain aspects of the report, such as calls for the introduction of B2B licences.
The report – Commissioned in 2018 – was first published in December 2020, and made a series of proposals intended to boost player protection, Swedish sport and the strength of the licensed market. Advertising was also among the topics under scrutiny in the report, after the scope of the initial inquiry was amended following a flurry of marketing activity when the Swedish market opened at the start of 2019.
The report called for a number of new controls on the market, such as the introduction of technology supplier licences and further controls against unlicensed gambling.