French lottery operator Française des Jeux (FDJ) has announced the launch of a new online poker offering, the business’ first foray into the vertical.
The first poker product launched by FDJ is Jackpot Sit & Go, which will be available through its ParionsSport en ligne mobile application and will be followed in future by other games. The company has stated that the group’s experiment in the new vertical is part of a wider strategy to bolster the business’ presence in the French online gaming market.
“We’re pleased to offer our players a new range of games,” FDJ head of sports betting and poker, Richard Courtois, said. “They’ll be able to use the ParionsSport en ligne app to enjoy a recreational poker range that is designed for all types of players.
“This move enables FDJ to round out our presence in the online gaming market, in line with our strategy focusing on growth and ongoing innovation, based on a business model that combines performance and responsibility to keep gaming fun.”..