Gaming operator Gaming1 has announced the launch of Betly.com, a joint venture with Delaware North, in Arkansas.
The launch is an extension of a previous collaboration between Gaming1 and global hospitality company Delaware North that led to the creation of supplier Gamewise, which started operating in the US in 2021.
The new product is the online brand of Southland Casino Racing. It allows bettors across the state to participate in sports betting on Southland Casino Racing’s online website and through iOS and Android apps.
To celebrate the launch, new uses of the Betly Arkansas sportsbook can claim a risk-free bet worth up to $250.
Commenting on the deal, Victor Araneda, chief business development officer at Gaming1, said: “We’re excited to have launched in one of the most important markets for our partner, Delaware North. It’s encouraging that the collaboration has produced some amazing business opportunities in such a short amount of time.
“We look forward to continuing this mo..