The Swedish Gambling Inspectorate (Spelinspektionen) has agreed with certain recommendations such as further limits on ads in the country’s Gambling Market Inquiry (Spelmarknadsutredningen), but has objected to others, including a permanent SEK5000 deposit cap on slot machines.
While the regulator supported proposals such as a licence for software providers and limits on ads, it argued that loss limits should be investigated further before they are implemented, and should apply to various high-risk forms of gambling rather than one vertical.
“A loss limit should also be supplemented with mandatory indication of login time.” added the Inspectorate.
The Inspectorate also stated that requiring “particular moderation” in advertising would be a positive step in enforcing responsible gambling.
This standard, it said, is already used for alcohol ads.
“It is logical to have the same basic requirements for the marketing of games as on the marketing of alcohol based on the risks associated w..