Social gaming giant Zynga has agreed a deal to acquire mobile programmatic advertising and monetisation platform Chartboost for approximately $250.0m (£179.8m/€207.8m).
Zynga will fund the purchase using cash, with the final upfront transaction consideration to also include customary closing adjustments.
Chartboost is a unified advertising platform that includes a demand side Platform, supply side Platform and mediation capabilities. The platform has more than 700 million monthly users and over 90 billion monthly advertising auctions.
Zynga said a combination with Chartboost would create a next generation platform offering content, direct player relationships, significant reach and full-stack advertising technology, which can be applied across its game portfolio and Chartboost’s advertising partners.
The acquisition is expected to close in the third quarter of this year.
“Chartboost is one of the most dynamic monetisation and discovery platforms in mobile, and we could not be more ..