Online sports betting operator Betway has announced a new partnership with Brazilian esports organisation Furia.
The deal will include marketing opportunities on the operator’s BetwayTV streaming platform, as well as “international cross collaborations” between Betway and Furia.
“We are proud and excited to be announcing our partnership with Furia,” Betway esports director Adam Savinson said. “Continuing our growth in the Brazilian esports market, we’re committed to providing the dedicated fans the best content and partnerships possible.”
Furia is best known for Counter-Strike: Global Offensive, competing in the ESL Pro League.
André Akkari, Co-chief executive of Furia, said Betway’s promotion of responsible gambling was one area that made the deal seem especially appealing.
“We are very proud to announce Betway as our new partner,” Akkari said. “They are a global leader in esports betting who promote safe and responsible gambling.
“It’s a very exciting time for both brands and we’re ..