Esports Entertainment Group (EEG) has agreed a deal to acquire Holodeck Ventures’ esports content and media business for an undisclosed sum.
The agreement covers the purchase of certain assets including staff, production studio and all intellectual property.
Holodeck Ventures chief executive Paul Dawalibi will also join EEG and take on the role of executive vice president of EEG Media, a new division that will focus on creating esports betting and entertainment content and affiliate marketing.
“This is a major step forward for EEG, placing us in a position where we own and control our content platform as part of executing on our play, watch, bet market strategy,” EEG chief executive Grant Johnson said.
“As leaders in building engaging and exciting esports content, the Holodeck Media team is a welcome addition to EEG and will enable us to take the player experience to new heights, ultimately creating best-in-class destinations for esports fans and bettors.
“By leveraging content t..