Crypto.com has unveiled a groundbreaking – and potentially controversial – product, marking a new era in sports and cryptocurrency integration. The company announced today (23 December) the launch of a sports event trading platform. It is exclusively available to US users through the Crypto.com app.
This offering allows participants to trade predictions on sports event outcomes. At time of launch, the only trading option available on the platform was for the upcoming Super Bowl.
Crypto.com users can make a prediction on which team they think will win the NFL’s championship game. In the app, various teams are listed with their probabilities, giving users easy access to select.
The product’s release aligns with Crypto.com’s commitment of expanding its portfolio of regulated trading products. It is also focused on solidifying its presence in the burgeoning event-driven trading market.
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CFTC-regulated… pic.twitter.com/gUaHyycOnf
— Crypto.com (@cryptocom) December 23, 2024
Timing of launch strategic
Although a first in the sports trading arena, the new product draws parallels to other event contracts offered by Crypto.com. UpDown Options and Strike Options, which are cryptocurrency derivatives regulated by the Commodity Futures Trading Commission (CFTC). As a company operating under the oversight of the CFTC, Crypto.com must adhere to certain regulatory requirements that ensure a compliant trading environment for its users.
The timing of the launch, just ahead of the holiday season, offers Crypto.com a strategic opportunity. It could attract early adopters and build momentum during a period of heightened consumer engagement. By focusing on the Super Bowl, the platform is looking to capitalise on the popularity of the event to introduce users to its unique approach to an activity that at least strongly resembles traditional sports betting.
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