YouGov: potential for igaming subscription services
Up first this week, a new survey has highlighted the potential for sports betting subscription services.
Published by YouGov, the report found that a significant number of bettors would consider paying for a subscription. Of those surveyed, 22% said they would be “very likely” to join some form of subscription service.
A further 43% said that would be “somewhat likely” to subscribe, with 44% of those within this category aged 18-34. In comparison, only 18% of bettors were “not at all likely” to sign up, with 10% “not very likely”.
As for why consumers may be interested, 46% said this was due to the opportunity to access excusive promotions and offers. Lower fees or reduced commissions also scored highly at 45%, new betting markets at 38%, and personalised offers at 35%.
In terms of cost, 25% of bettors said they would pay up to $10 a month for such a service, 17% would allow $10 to $19 monthly, and 12% would pay $20 or more.
Choctaws sign casino cryptocurrency partnership in Oklahoma
Next, Choctaw Casinos & Resorts has agreed to a partnership with Bitline, a provider for casino chip access directly from cryptocurrency.
The deal, supported by Everi, introduces cryptocurrency and digital assets as a new source of liquidity for casino customers in Oklahoma. Choctaw said this is the first partnership of its kind in the US.
Bitline will leverage Everi’s Cash Club payment infrastructure to make the service available to Oklahoma players for betting. Cash Club will also board, screen and verify patrons looking to use their digital assets to gamble.
“Through our long-term relationship with Everi, a leader in fintech solutions, we will continue to invest in innovative offerings that provide the discerning gaming VIP access to funds in a safe and secure manner,” said Thomas McDonald, senior director of cage and credit at Choctaw.
Inspired agrees to virtual sports deal with Altenar
On the subject of digital gaming, Inspired Entertainment has announced a partnership with sports betting software provider Altenar.
This collaboration will integrate Inspired’s virtual sports betting products into Altenar’s sportsbook platform. Customers will have access to a range of virtual sports betting options.
Altenar has sportsbook customers in more than 30 countries around the world. It recently expanded its client base by launching in both Peru and Brazil.
“This partnership showcases the versatility of the Altenar platform,” Altenar director of operations Antonis Karakousis said. “We are thrilled to launch Inspired’s virtual sports products with our partners. This enhances our sportsbook offering with the very best in virtual sports technology.”
Swintt names Dalla-Giacoma as new CCO
Elsewhere, another content provider, Swintt, has appointed Anthony Dalla-Giacoma as chief commercial officer.
Formerly of Quickspin and NetEnt, Dalla-Giacoma joins the leadership team at Swintt. The provider confirmed the new addition today (10 March).
He will oversee the sales, account management, and marketing teams. The role also includes devising and deploying commercial strategies, strengthening partnerships, identifying new business opportunities, and optimising revenue growth.
Dalla-Giacoma was most recently CCO at Quickspin. Prior to that, he worked as an account manager and regional business manager at NetEnt. In total, he has spent 15 years in the igaming industry.
“Joining the team as CCO is a truly exciting opportunity,” Dalla-Giacoma said. “I look forward to using my experience to help drive the business to new heights.”
Gaming Corps targets North America igaming growth with Oddsworks
Finally this week, Gaming Corps has entered into a strategic partnership with Oddsworks to support its expansion plans in North America.
Under the deal, Gaming Corps content will be distributed through the BetGuard platform across North America. This includes key US markets such as New Jersey, Pennsylvania and Michigan.
The agreement covers Gaming Corps’ six game engines: casino slots, table games, multiplier games, mine games, plinko games and Smash4Cash.
“Everyone in igaming knows the potential of the North American market,” Gaming Corps CEO Juha Kauppinen said. “It will be very exciting to work closely with market leaders like Larry and Steven DeMar from Oddsworks.”
