The Advertising Standards Authority (ASA) has ordered Paul Coleman to remove misleading content from his tipster website private-syndicate.co.uk, marking the third time the ads body has sanctioned Coleman
The website, which offers insider tips for horse racing to a ‘VIP inner circle’, claimed to offer a “100% Lifetime Money-Back Guarantee” to dissatisfied customers.
However after a customer who had been using the VIP service for four months failed to receive a refund, a complaint was made to the ASA.
In response, the ASA challenged both the accuracy of the claim and whether the ad was socially irresponsible because it suggested that gambling was an alternative to employment and a way to achieve financial security.
A statement from the ASA said: “Paul Coleman said that he had thought that the complainant had received their refund and that he had always promptly refunded clients who had requested refunds. He said that he had satisfied clients using his service who had been with him ..