The UK’s Advertising Standards Authority (ASA) has upheld a complaint against Entain brand Ladbrokes, alleging that one of its advertisements encourages problem gambling.
The case concerned a recent advert that aired in April 2021 promoting Ladbrokes’ sports betting services, which received one complaint, and was the second time that the ASA has upheld a complaint against the brand’s “Where the Nation Plays” campaign.
The ad showed three scenes of men placing bets in the Ladbrokes app and their various reactions to the football game, with the first showing a man looking up at the match and down to placing bets on the Ladbrokes app.
The scene was accompanied by the voiceover: “I’m a nodder: up to the football, down to the app like a dog on a dashboard.”
The second scene depicted a man visibly frustrated while using the app, followed by the voice over: “When I bet I’m a frustrated manager. I kick every ball.”
The final section of the ad showed a group of men jumping up and down wit..