Sports betting operator Betano has become the title sponsor of football’s Romanian Cup.
The event – the main domestic knockout competition in Romanian football – will now be known as the Betano Romanian Cup. The new sponsorship comes as the format of the competition has also been changed with the aim of raising interest in the event.
“Through this new competitive format, we aim to be closer to the supporters of all clubs in Romania, regardless of the league they compete in, because the Romanian Cup represents the heart of football,” Răzvan Burleanu, president of the Romanian Football Federation, said.
“The largest football competition in Romania, in which clubs from all levels of Romanian football participate, receives the support of Betano in the year in which it was reinvented by implementing a new competitive format t make it modern and much more attractive and dynamic, in order to improve level of play and strengthen the club’s relationship with its own supporters.
“I am sure ..