BetMGM has entered into a strategic partnership with US-facing 24-hour sports wagering streaming network SportsGrid.
Under the agreement, BetMGM content will be integrated across SportsGrid’s original, live programming, supported by television and social media advertising.
Content will include BetMGM’s brand, odds and promotions, while SportsGrid will also have access to BetMGM’s trading team and brand ambassadors to create insider content for its network.
“SportsGrid is making big waves in the streaming world, creating a new avenue for fans to consume sports betting content,” BetMGM chief executive Adam Greenblatt said. “This collaboration allows us to further expand BetMGM’s reach to our fans through SportsGrid’s nationwide broadcast network.”
SportsGrid co-founder and president Louis Maione added: “We are proud to deliver real-time BetMGM data and intelligence to millions of sports fans. This relationship with a recognized leader in the industry helps us better super-serve the g..