BetMGM is to integrate into GameSense, the responsible gambling program licensed to land-based casino operator MGM Resorts International, which owns 50% of BetMGM.
Licensed to MGM Resorts by the British Columbia Lottery Corporation, GameSense brings together responsible gambling resources and education into a customer service model, with users able to access a range of tools and support options.
BetMGM, the joint venture between MGM Resorts and Entain, expects to fully integrate the service into its platform later this year, marking the first time an online gambling operator in the US will use the program.
“As the mobile gaming industry in the US continues to grow, responsible gambling is a key focus for BetMGM and is critically important for the industry as a whole,” BetMGM chief executive Adam Greenblatt said.
“GameSense presents a forward-thinking approach to responsible gambling. We look forward to empowering our players with a proven program, designed to help support a positive..