Caesars Sportsbook, the sports betting division of Caesars Entertainment, is set to make its advertising debut during its first ever SuperBowl weekend.
SuperBowl LVI takes place on 13 February 2022, and Caesars has enlisted the help of comedian JB Smoove, actress Halle Berry, and American Football’s iconic Manning family for its “Caesar and Cleo” advertising campaign.
In addition to a 30 second slot in the second quarter of the match, Caesars will premiere two additional spots during the weekend. An advertisement featuring Berry will run during the Puppy Bowl, while the Mannings will feature in the company’s responsible gaming message.
Caesars Digital chief marketing officer Sharon Otterman said: “Caesar is ready for his Super Bowl LVI debut alongside Cleo and the ultimate football family, the Mannings.
“We’re an entertainment company first and foremost, but we are also storytellers, and this commercial gives us the unique opportunity to highlight family, fun, and football on th..