Online operator DraftKings has become the first official sportsbook and daily fantasy partner of mixed martial arts (MMA) organization, the Professional Fighters League (PFL).
The multi-year partnership will begin with the availability of wagering on PFL on DraftKings’ platform across the US, pending regulatory approvals.
Live DraftKings odds will also be integrated into each PFL broadcast across ESPN networks and streaming platforms, as well as during PFL’s pre-fight show. In September 2020, ESPN agreed a deal with DraftKings to promote its Daily Fantasy Sports products.
In addition, the operator will offer cash prizes together with PFL-branded pools tied to the league’s regular season, playoffs and championship events.
During broadcasts, DraftKings logos will be featured in and around the cage, and the operator has received the exclusive rights to use PFL logos and “official partner” branding for advertising and promotions.
It will also collaborate with PFL to create exclusive, t..