Sports betting app downloads in the US experienced a year on year increase of 183% in September, according to research conducted by Morgan Stanley, with the market dominated by a small number of major operators.
Data provided by mobile app Sensor Tower showed that DraftKings and Fanduel had the largest market share of app downloads with 32% and 27% respectively during the first month of the NFL and college football seasons. BetMGM and Caesars Entertainment both held a 12% share each.
Penn National Gaming’s subsidiary Barstool Sports’ share dropped to 7% from 13% at the previous recording, which only took the start of September into account.
Barstool experienced a surge in downloads (leading to an 18% share) in August after launching in Colorado, Vancouver and New Jersey, before regressing to its historical average as the football season progressed.
WynnBet managed to hold a 3% market share, showing no fluctuation from the previous month.
Read the full story on iGB North America.
