Interactive gaming and sports betting technology business Elys Game Technology has agreed a new sportsbook partnership with Lottomatica.
Under the deal, Elys will licence a customised sportsbook platform for Lottomatica for its B2C activities, with a core focus on the North American market.
Elys said it expects to secure land-based licence rights through an ancillary agreement that will expand its land-based distribution in the Italian market, ahead of anticipated licence renewals in the market.
In addition, Elys said it plans to submit its land-based technology for certification to Italy’s regulator for land-based operations in the country.
“We are very pleased to have reached the Agreements with Lottomatica allowing Elys to accelerate its digital and mobile channel development for Canadian and US markets,” Elys executive chairman Michele Ciavarella said.
“This milestone relationship for Elys is the outcome of our investments in technology and human capital specialising in B2C ..