Sports betting and igaming operator Entain has predicted a spike in cricket betting figures in December, coinciding with the start of the 2021 Ashes series between England and Australia.
Entain has estimated that customers have placed 2.8 million bets on cricket matches so far this year across 30 regulated markets worldwide.
It went on to suggest that around 500,000 bets could be placed in the month of December alone, taking the total this year to 3.3 million by the end of the year.
This total would beat the record figure recorded in 2019 when 3.2 million cricket bets were placed. The UK contributed heavily to the total that year as England hosted the Ashes series and won the Cricket World Cup.
The Big Bash League in Australia also opens in December, giving customers further betting opportunities.
“Cricket fans in both the UK and Australia most enjoy betting on who will lift the Ashes, with Australia entering this series as the strong favourites to win, but we also see fans from..