Flutter Entertainment has entered into a new strategic partnership with horse racing media rights holder Racecourse Media Group (RMG).
The agreement runs until 2028 and includes streaming rights and “other key areas of the RMG business”.
RMG will be granted access to Flutter’s marketing and promotional material, giving Flutter’s UK and Ireland customers access to RMG’s horse racing content in return.
RMG CEO Martin Stevenson said: “This agreement will have far reaching benefits for RMG’s racecourses and the industry itself.
“We are delighted to collaborate with Britain and Ireland’s largest betting company, Flutter Entertainment, which gives both companies the opportunity to work together to promote RMG’s racecourses and the sport.
“We will be able to call on the considerable marketing reach of both companies in terms of working together via sponsorships and advertising, to expand the appeal of our horseracing both domestically and overseas.”
RMG recently renewed deals with ra..