Genius Sports has agreed to a long-term data, fan engagement and betting live streaming partnership with the Icelandic Club Association (ÍTF) and the Icelandic Football Association (KSI).
Under the partnership, Genius will manage and commercialise official ÍFT and KSI data and betting livestreams.
Genius will use its free-to-play solutions to create weekly and season-long content, bolstering fan engagement.
This involves the ÍFT selecting elements of customised fantasy football games, including weekly and salary cap modes, and specialised trivia games to understand customer content preferences.
The deal will also allow sportsbooks to access unique ÍFT and KSI content played off peak between April to October through Genius.
“This partnership with the ÍTF and KSI is an excellent example of the Genius Sports partnership model and the values we provide,” said Jonny Katanchian, head of commercial partnerships at EMEA. “Icelandic football will benefit from our global reach, unique free-..