Entain and BetMGM, which is jointly operated by Entain and MGM Resorts, will have access to the full NFL offering including official play-by-play statistics, proprietary Next Gen Stats data and official sports betting data feed.
BetMGM and other Entain brands will also benefit from Genius’s exclusive representation of certain legalised sports betting advertising inventory on NFL digital properties.
This new agreement builds on Genius’s long-term partnership with Entain, which has been running for more than a decade, and also covers Entain’s other brands such as Ladbrokes, Coral and bwin.
Read the full story on iGB North America.
