Genius Sports has entered into a sports betting partnership with the Hard Rock Digital arm of Seminole Tribe-owned gambling operator Hard Rock International.
Under the deal, Hard Rock Digital will have access to Genius Sports’ suite of sportsbook solutions, including official sports data from tens of thousands of events per year, customer acquisition and retention tools, and fan engagement solutions.
This partnership will include Genius Sports’ proprietary suite of Nascar’s official data-driven in-race betting markets, in addition to exclusive National Football League official sports data-powered products.
In addition, Hard Rock Digital will gain access to Genius Sports’ portfolio of official data-powered in-play content from other major league US competitions such as the National Basketball Association and Major League Baseball, as well as overseas events including football’s English Premier League.
Read the full story on iGB North America.
