Genius Sports has expanded its existing agreement with WynnBET to provide the operator with official National Football League (NFL) sportsbook data, content and fan engagement solutions.
Under the deal, WynnBET will have access to official NFL play-by-play statistics, proprietary Next Gen Stats data and sports betting data feed.
Genius also represents the NFL’s legalized sports betting advertising inventory across the NFL’s own digital platforms, with Genius’s digital marketing and publisher solutions to run official data-driven campaigns for WynnBET.
The partnership comes after WynnBET in August was selected as one of the NFL’s approved sportsbook operators.
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