Sports content company IMG Arena has become the latest member of the International Betting Integrity Association (IBIA).
The agreement will see both organisations “strengthen their engagement on betting integrity and sports data distribution”.
IMG Arena becomes the latest organisation to partner with IBIA, which signed memorandum of understanding agreements with the Betting and Gaming Council (BGC) and Spain’s Jdigital earlier this year.
Khalid Ali, CEO of IBIA, said: “The move is natural progression following an increasing engagement between IMG Arena and IBIA on betting and integrity issues. It acknowledges the growing importance of sports data to IBIA’s regulated betting operators and the benefits both parties see from closer cooperation.
“IBIA values IMG Arena’s contribution to the protection of the integrity of sporting events and the related sports data rights that it distributes globally. The association looks forward to building upon our existing relationship and widenin..