California’s Pala Band of Mission Indians was an early mover in the digital gaming space, through its Pala Interactive subsidiary, though its strategy has evolved significantly in the wake of PASPA’s repeal.
In this video, Pala Interactive chief executive Jim Ryan explains how the tribe has built its expertise and generated thriving B2B and B2C businesses.
He talks over what drove Pala’s ambition to invest in digital, and how the evolving regulatory map in California and beyond prompted its focus to evolve from online poker to social casino, igaming and now sports betting.
Ryan also discusses how the business has fared, especially in the wake of Covid-19, and the revenue this has delivered to the tribe at a time when venues are closed and capacity limits are reduced.
