Sports betting solutions provider Kambi Group has agreed to provide its sportsbook product to LMG Gaming (LMGG), an entity owned by Puerto Rican media business Liberman Media Group (LMG).
Under the deal, LMGG’s ApuestaPR betting brand will roll out the Kambi sportsbook initially on mobile, with plans to also launch retail sports betting through a network of outlets throughout Puerto Rico.
ApuestaPR will also make use of Kambi’s APIs and marketing tools, as well as utilise a range of marketing opportunities on LMG’s Teleonce television network.
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