Digital sports media business Playmaker has finalised the acquisition of Brazil-facing online football community Fanáticos Por Futebol and also completed the launch of its second major brand in the country.
Founded in 2015 as a Facebook Fan Page, Fanáticos now has over 4.5 million fans across its social media channels, delivering a range of football news content.
The acquisition officially went through on June 11 and Fanáticos will now join Playmaker’s wider operations in Brazil.
“This acquisition is immediately accretive to Playmaker; Fanáticos adds over 4.5 million new social media followers with nearly one million on Instagram alone, altogether generating more than 33 million interactions every month, with market leading interaction rates,” Playmaker chief executive Jordan Gnat said.
“They are profitable and our team is passionate about Fanáticos and their fans. We are very excited to have them join the Playmaker family.”
Meanwhile, Playmaker has also announced the launch of it..