Sports betting operator PointsBet has become the first operator in the US to deploy suspension-free in-game betting, doing so during an NFL match between between the Las Vegas Raiders and Cincinnati Bengals.
PointsBet’s “always on” feature underwent a successful test during the NBC broadcast of the fixture. It provided live betting markets to customers on the point spread and game winner without any suspensions in which bets could not be taken.
The technology to achieve this came about as a result of PointsBet’s acquisition of Dublin-based data provider Banach Technology in March 2021. The deal was completed with a view to integrating more advanced in-play betting technology into PointsBet’s sports betting offering.
PointsBet USA CEO Johnny Aitken said: “When we acquired Banach Technology, it was with a precise focus to build toward an ‘always on’ in-game betting technology experience at PointsBet. That proprietary technology has been developed quicker than we expected since our a..