Quarter4 – which uses AI to offer predictive sports data and analytics for sports, media and betting businesses – has announced the closure of its latest round of seed funding, during which it raised $1.6m.
The money will go towards talent acquisition as part of the company’s expansion of its sales and technical teams.
Shore Capital Sports & Entertainment led the round, and will continue to assist Quarter4 with business development, strategic investment and financial advisory services.
Shore Capital managing partner Scott Secord said: “Quarter4’s technology is exciting because it spans across the sports landscape providing incredible data and rich insights for sports betting, sports media and sports broadcasting companies.”
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