North American content supplier XB Net has signed a deal to provide Italian operator Sisal with its US horse racing content.
XB Net’s coverage spans 60 racetracks across North America, around which Sisal will be able to fill its programming timetable using “rapid-cycling betting opportunities”.
The deal marks a continuation of XB Net’s global expansion, having signed a similar deal with Betfred last year.
Simon Fraser, senior vice president of international at XB Net, said: “Sisal is a giant brand whose expertise and trademark customer care is best in class. Therefore, it’s a perfect moment to partner with their optimised Italian sportsbook, which has quickly embraced the merits and utility of North American racing.
“Wherever you set your scene in the world, delivering the right content at peak leisure times remains paramount during a new era of variability for any sportsbook tab. XB Net’s wide range of low-latency racing solutions and racetracks are now ensuring the requisite e..