North American oddsmaker and technology provider Sports IQ has agreed a deal to provide its odds and automated trading solutions to France-based sports betting operator Betclic Group.
Under the agreement, Betclic will make available Sports IQ’s US sports-focused technology to new and existing customers across Europe.
Sports IQ will integrate directly with Betclic to power a suite of betting options across all major US sports.
“Betclic’s mission is to provide the best technology to bet and the greatest experience to our customers, to continuously enhance their passion for sports,” Betclic’s head of sports betting Martin Houdbine said.
“Partnering with Sports IQ and its innovative solutions will help us offer an unrivalled range of odds and services in our core markets.
“And with a growing interest in US sports within Europe, we think this strategic deal can really make a difference towards our ambition of being the number one sportsbook operator everywhere we operate.”
Sports IQ c..