Sports data provider Stats Perform has partnered with sports betting technology company Sporting Solutions to create the Betting Innovation Centre, which will produce new B2B products focusing on popular betting experiences.
The Betting Innovation Centre aims to integrate data with statistics, combining expertise from data science, sports data, elite modelling and trading to address challenges in customer and operator experiences.
The first product – which is set to launch in November – will focus on player props and betting experiences in football. It will connect player statistics and bet engagement content to a player level.
“The Betting Innovation Centre’s ingredients are truly world-class,” said Shane Gannon, SVP of partnerships at Stats Perform. “Sporting Solutions is renowned for its superior pricing, sharp models and traders and access to Sporting Index to fine-tune product performance.”
“Stats Perform brings the trust and quality of Opta and RunningBall data, seen by fans ..