Sports data and AI technology provider Stats Perform has entered into a partnership with the A-Leagues, the organisation that manages the top level of men’s, women’s and esports football in Australia.
Under the deal, Stats Perform’s Opta data will now power all A-Leagues digital content, and support partners in creating experiences for fans.
Data will be delivered through a range of Opta data feeds, with Stats Perform’s widgets to provide data-powered solutions for use across digital and social platforms, before, during and after matches.
Content will include previews, recaps and bios for A-Leagues clubs, broadcasters and media ahead of matches, along with a selection of other editorial and video wire content.
“Our content is driven by data at every level in order to create the best possible experience for fans,” A-League director of content Richard Bayliss said. “A partnership like this enables us to deliver the most innovative and engaging content, to enhance our storytelling ..