Wynn Resorts’ online sports betting brand WynnBet has announced a new corporate partnership with Ohio-based Major League Baseball (MLB) team the Cincinnati Reds.
While sports betting isn’t yet legal in Ohio or Kentucky, which make up most of the Reds’ local markets, the operator said it hoped to use the deal to reach fans in Indiana, as the mobile sportsbook expands in the state.
WynnBet will gain access to official Reds marks and logos for use across its online products, as well as marketing assets to create co-branded promotional offers for sports bettors which will be made available only through the operator’s app for users in Indiana.
The operator will also offer fans the chance to receive Reds game tickets and team memorabilia during select promotions.
Read the full story on iGB North America.