Tag: Marketing & affiliates

PartnerMatrix has announced the appointment of Vahe Khalatyan as its new CEO, promoting him from his previous role ...

Igaming technology brand Checkd Dev has launched a new sports betting tool for the North American market under ...

Russell Karp of DataArt explores how leading US sportsbooks spend their marketing dollars, examines their strategy and results ...

Online gambling operator Stake.com has expanded its live streaming capabilities for the English FA Cup, and agreed partnerships ...

UK trade body the Betting and Gaming Council noted that the number of betting ads fell from 167 ...

New consumer research from Betting Hero shows product and service innovation is effective in improving customer loyalty. But ...

As bettors seek improved customer experiences, operators and affiliates are under pressure to acquire, retain and develop loyal ...

Gaming Innovation Group (GiG) has entered into a new commercial partnership with media giant News Corp UK & ...

As operators search for customer loyalty, brand awareness is front-of-mind. But does it really impact loyalty and is ...

In his latest column, which goes live first on iGB, Tom Waterhouse of Waterhouse VC scrutinises the gambling ...