Tag: Marketing & affiliates

What frustrations do high-intent sports bettors have with their chosen sportsbooks and why do those frustrations impact loyalty ...

On Sunday, the New York Times (NYT) published an article on sports betting lobbying efforts, which has been ...

The Dutch Gambling Authority (KSA) has announced that it has initiated an investigation into affiliate marketing sites that ...

What are the most commonly faced consumer challenges and how do they impact an operator’s ability to successfully ...

A number of gambling reform measures are slated for implementation in Ireland as the government has approved a ...

Peru will ban free bets and demos, as well as mandating registration for suppliers, as part of its ...

NorthStar Gaming, operator of the Canada-facing NorthStar Bets brands, has entered into a regional partnership with the National ...

Bookmaker William Hill has entered an in-stadium retail betting partnership with Scottish Premiership football club Celtic. Under the ...

iGB op-ed: Many will be paying close attention to how the industry markets its products during the 2022 ...

iGB’s new report on Ontario offers exclusive insight into Canada’s most populous province – the first to regulate ...