888 Holdings has announced the appointment of Anna Barsby as its new chief product and technology officer.
In her new role, Barsby will assume responsibility for 888’s technology integration following the combination with William Hill earlier this year.
888 acquired William Hill’s non-US assets from Caesars for £1.95bn (€2.27bn/$2.39bn) in July 2022. This came soon after US operator Caesars acquired the entire William Hill business for approximately £2.90bn, with the intent to dispose of all but its US assets.
Barsby has overseen a number of digital transformation and integration projects during her career. Her roles included chief technology director at Morrisons supermarket chain and chief information officer at Halfords.
She also spent time at TUI Travel, Aviva and Sainsbury’s, while in more recent years, Barsby founded and serves as managing partner of management consultancy Tessiant.
In addition, she is currently a non-executive director at Cumberland Building Society.
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