Clarion Gaming has concluded the first stage of a £1m digital technology investment programme, as it establishes a dedicated digital presence for the ICE brand.
So far, the investment has supported the launch of the ICE Connect events, which are to be followed by the launch of ICE365.com, a dedicated home of digital insight, news and analysis.
This will focus on the land-based sector, supported by crossover with igaming where relevant, as well as new growth opportunities such as esports.
A European edition takes place from 21 to 25 June, followed by ICE Connect North America from 28 June to 2 July.
These digital events facilitate the interaction of buyers and sellers across the industry, using algorithms to match qualified, senior level decision-makers who have both buying power and immediate requirements, with industry leading solution providers.
The investment will also support the launch of ICE365.com, a new content-led brand that acts as an online companion to the in-person s..