Gibraltar-based compliance services provider Crucial Compliance has completed the acquisition of gambling protection app BetProtect.
The deal will see Crucial Compliance take ownership of the BetProtect brand and its products associated with the Safer Online Gambling Group.
BetProtect co-founder David Bradford will continue his work developing the app while taking up a new role on Crucial Compliance’s board as a safer gambling advisor.
Crucial Compliance chief executive Paul Foster said: “Equipped with the app, and the knowledge and insight we can gain from David’s lived experiences, we are setting out to change the industry one company at a time, and the acquisition of BetProtect forms another cornerstone of that objective.
“We strongly believe that there is an appetite to do more from within the industry, and a willingness from the leading providers in the UK and from overseas to change the overall mentality of a sector that is trying to acknowledge that the addiction risk is sti..