In a new a three-part series, Sonny Cott – operations manager for affordability solutions provider BeBettor – explains one of the most important topics for gambling operators in 2021: affordability. The series will lay out what regulators such as the GB Gambling Commission mean by affordability, what it takes to have an effective affordability check process and some of the common misconceptions many in the betting and gaming industry have about the concept.
Affordability has been a widely debated topic in the industry over the past few years, first being mentioned back in the Gambling Commission’s 2018 Review of online gambling. But in recent months it has become one of the hottest topics in British gambling.
Since that first mention in 2018, the affordability conversation has developed into a main focus in the UK market, gaining attention from not only the regulator and industry but also media, politicians and the public.
Sonny Cott | by www.andynewbold.com
The Commission’s recent ..