US sportsbook giant DraftKings has announced the launch of DraftKings Marketplace, a platform for customers to buy and sell non-fungible tokens (NFTs) through their existing DraftKings accounts.
The company has partnered with NFT platform Autograph as part of the launch, which will see it become the exclusive distributor of Autograph’s NFT content.
The first wave of items available for purchase will be the “Pre Season Access“ collection, showcasing Autograph’s NFTs related to legendary athletes.
“As the world becomes more comfortable with digital ownership and collection, we see an incredible opportunity to bring users high-quality and personalized content from their favorite athletes, artists and franchises,” added Autograph chief executive and founder Dillon Rosenblatt.
“NFTs are the perfect medium to connect users to both the things they love and those who share those interests, and we want to leverage today’s incredible partnerships to provide continued value to our community…