Egamingmonitor has announced the launch of its new lottery-focused data product, which it says will “revolutionise” how operators and suppliers track player behaviour.
The new product will allow lottery operators and suppliers to access unique player and stake data. Its dashboards will provide insights into a range of products, aiming to allow unparalleled visibility into market dynamics.
Stakeholders will be able to view market share changes for multi-lottery products, including Eurojackpot and Powerball, for the first time. This will in turn allow users to monitor industry practices, including adjustments to jackpot sizes and ball configurations.
“Last year we launched our bingo product, the year before that was casino and this year it’s the turn of lottery: the oldest and largest gaming sector,” says Kevin Dale, chief executive of Egamingmonitor.
“We track sales of all draw products from both state and national lottery organisations globally. This allows us to produce interactive reports for both lottery operators and suppliers.
“Operators can now compare performance to their peers across borders, gaining valuable insights into what products, features or reconfigurations seem to pay off. Better decisions lead to higher revenues which, ultimately, means more money handed over to good causes worldwide too.”
New product highlights key lottery trends
Using its new product, Egamingmonitor was able to spot the key trends of 2023. These came from analysis of per capita sales of multi-state draw products, as well as the ranging susceptibility of increased jackpot sizes across different regions.
The new product showed that per capita ticket sales of multistate draw products are highest in New York. Ontario and Portugal are also among the highest.
Meanwhile, shown above is the vast difference between Delaware and Spain in regards to ratio of ticket sales to jackpot size. While Delaware shows a very strong correlation in the size of the jackpot to how many tickets are sold, La Primitiva Lottery Spain largely sells a similar amount of tickets regardless of the jackpot prize.
The new product also indicates the top operators in relation to upselling, with the Austrian lottery out in front at over €100 in per capita sales of what are considered upsell products. Finnish state-owned Veikkaus and the Caribbean Lottery rank second and third, with €36.75 and €36.63 respectively.
Egamingmonitor also revealed a change in shares of Eurojackpot sales by operator, as seen above. Szerencsejatek, a Hungarian provider, saw a 0.48% increase in share, while Danskespil experienced a 0.53% drop.
In a December article with iGB, Dale analysed the role of music in casino gaming.
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