Player retention services supplier Enteractive has expanded to the US market with a service licence granted by the New Jersey Division of Gaming Enforcement (NJDGE).
The licence allows Enteractive to offer its services in the US for the first time, including its customer relationship management, which focuses on casino players and sports bettors, as well as its (Re)Activation cloud platform technology which facilitates the ability to call players internationally.
Enteractive’s (Re)Activation platform also acts as a protective measure against irresponsible gambling.
Read the full story on iGB North America.
