Kindred Group has launched a new BetShare tool for its Unibet brand, allowing customers to share their betslip and winning bets on social media.
Only available to Unibet players, BetShare has been designed to create a sense of community on social media and encourage customer engagement.
The tool can be localised to each market in which Unibet operates, while players can access four customisation features, including backgrounds, emojis, text and paint. All backgrounds will contain responsible gambling messaging.
BetShare is located in the My Bets section of players’ Unibet sports accounts, and there are no restrictions as to what bets can be shared.
“The advantage of our players becoming content creators has become a fascinating topic of discussion at Kindred,” Kindred’s chief product officer Erik Bäcklund said. “Our players are increasingly looking to share experiences and bets in our ever-expanding digital landscape and we are glad to be able to offer them this tool right ahead o..